MHTA/Mobile Composer Lunch & Learn: Leveraging Mobile Strategies for B2B Growth
The Minnesota High Technology Association and Mobile Composer will host this free event on February 8, 2017.
While many companies are racing to create mobile applications, few fully understand the fundamental differences—and advantages mobile applications have to drive B2B growth. Join MHTA and Mobile Composer to discuss how companies can create mobile strategies that help companies share enterprise knowledge, improve sales effectiveness and boost productivity in a way that is easily measured and managed.
How an effective mobile strategy can drive continuous improvement of people, processes and content
How mobile data capture and analytics is unique and actionable
How the most effective enterprise mobile strategies create ecosystems, not apps
Loren Horsager, Mobile Composer CEO, and founding partner has 20+ years of experience building teams to deliver software solutions, and manage consulting organizations primarily focused on sales and marketing teams. In the past seven years, his focus has been helping companies leverage the enterprise benefits of mobile solutions.
Catherine Gillis, Mobile Composer Chief Marketing Officer and founding partner has 25+ years of experience in leadership positions within sales and marketing organizations, leading teams to create and implement global marketing and business development plans. She is a former board member of the Minnesota Chapter of the American Marketing Association and The Minnesota Interactive Marketing Association.
EVENT DETAILS Wednesday, February 8, 2017 11:30 a.m. – 1:00 p.m.; program begins at noon
LOCATION Mobile Composer 400 South Fourth St. Suite 715M Minneapolis, MN 55415
These events are open to MHTA Members and free to attend.