Driving Success in the Mobile World

Mobile is the user, not the technology. If we want business success in a mobile world, we have to better understand and enable the mobile user.


For the past 15 years, I’ve held sales and marketing positions in the corporate learning & development field. In the past five years, I’ve watched as companies became more and more curious about using mobile technology as a business tool. This has given me a lot of perspective on how companies are trying to use mobile technology, what has what worked, and what has held them back.

In 2016, almost every organization has eyes on using mobile to achieve greater success. The pages of magazines like Fast Company and virtually every business-focused website are full of stories about business uses of mobile technology. This is why I welcomed the opportunity to join Mobile Composer as Director of Customer Success. Mobile, to me, is where the action is.

I’ve talked to quite a number of contacts who very much want to use mobile technology to deliver information to their employees, to sell smarter, and to deliver a better customer experience, but don’t know how to implement or manage the process. Mobile devices and apps may be ubiquitous in our personal lives, but implementing mobile technology inside an organization still isn’t easy.

“70% of mobile professionals will conduct their work on personal smart devices by 2018.”

Adopting mobile technology for the workplace has been a challenge because mobile is fundamentally different. Unlike laptops and the desktop machines before them, mobile devices, the software they run, and the networks they connect to, are often not owned or controlled by the employer. According to IT research firm Gartner, “70% of mobile professionals will conduct their work on personal smart devices by 2018.”

That’s a very significant change. I’ve talked to many who feel this shift and the issues it creates has kept their organizations on the mobile technology sidelines–especially in the areas of sales and product/customer support.

SaaS (Software as a Service) platforms like Mobile Composer enable organizations to get off the sidelines and achieve success by solving some key mobile problems:

  • Enterprise management. Having control over the content that each user can access, being able to control versions, and remove content from a mobile device are key requirements for businesses who want to use mobile.

  • Ease of implementation. With a SaaS, the organization doesn’t need internal IT resources for development or implementation.

  • More in one app. When it comes to sales and customer service/field support, apps that combine multiple, integrated components rather than just perform a single task streamline the adoption process. This means a shorter learning curve and greater productivity because the user can do more in one app.

As companies, struggle to harness the tremendous potential of mobile technology to power business improvements, enterprise mobile SaaS products help to make that much more achievable for many more organizations. And companies like Mobile Composer that have committed themselves to improving the transition by creating robust customer success programs can make that a much transition a much smoother, seamless process.

J. Hruby